Why Subscription-Based Software Is the New Standard

Real estate property has always appreciated over the long-term. That’s why many people decide to purchase their homes. Property is an investment. The safe assumption has always been that property is an appreciating asset, despite any maintenance costs there may be in the meantime. There’s also the other option to consider: Renting/leasing. This is option is advantageous in its own regard. It makes adaptation to changing situations significantly easier. All the responsibilities associated with property ownership are removed from the equation, and apart from potential contracts, the renter/lessee is that much less bound to the property.

In the past three decades, if we needed software, whether it has been to track company expenses, do taxes, or provide our children some interactive computer-based learning, we purchased it outright. We paid the full price to own/license the software we needed. Within a month of making those purchases, the software was outdated, so when the next fiscal year rolled around, we, again, had to pay licensing rights for a more recent version of whatever software we used. Unlike real estate, software value depreciates quickly. With technology changing so rapidly, why would anyone want to commit resources to a static program? In a dynamic, fast-moving world, similar to a property renter, we need to be able to adapt quickly with the tools we are using.

Most of the paid-for applications/software services we use under today’s software standards function under the monthly subscription model. Cloud services, personal identity protection services, and even traditional office software, to name a few. Most software, if it hasn’t already, is moving toward being completely web-based. More and more consumers, rather than purchasing a program for hundreds of dollars, are electing periodic subscriptions for the same tools, and it makes perfect sense. Why, in this fast-moving industry, should individuals or enterprise purchase software to own, when they just need to borrow it for a finite, often unknown, period of time? That very question is why the best of software services have adopted the monthly subscription model. It is the most beneficial for the end-user, and it’s beneficial for software developers.

Cloud storage has become an important example of this concept. I don’t go purchase my own storage space outright from Google the same way I would go to a store and purchase a hard-drive. Instead, I pay Google a monthly fee (or rent) to borrow space in their facilities that can be dedicated to what I need. This monthly fee does not just pay for the hardware used. It also covers continuous and professional maintenance, high-end security, and, as storage space becomes cheaper with technology evolution, they bump up my storage limits. I even get all the new cloud-storage user interface features as they are released, without paying a new fee. Then, as soon as I don’t need that service, I  just stop paying. No obligations to satisfy or Google representative hounding me about staying with them.

In the world of research and data capture (EDC), the paradigm of monthly subscription-based on-demand access to study data collection and management has long been waiting to be implemented. Clinical Studio is here to provide the bridge across that gap, bringing software as an on-demand, no-commitment, no hassle service to research.

Give it a try, without paying anything, without hearing from a salesperson, without any ‘trial period’ time limits, and having access to all the same tools historically only available to giants in the industry. See for yourself within minutes how you can take your research and its data with you everywhere, collaborating with your research team, always having access to the latest standards, and not making any commitments. The power of the web is now in EDC.